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News report from the ABC Lateline program about the welfare of animals farmed for food in Australia and the deceptive labelling of animal products. Descriptions such as “Free Range”, “Organic”, “Environmental”, and “Farm Fresh” are used to attract consumer’s eyes and allay concerns about animal welfare. But many of these labels are stuck on food with little scrutiny, leaving consumers to make decisions based on trust. There are big profits to be made on labelling lies and until now those engaged in misleading and deceptive conduct have faced absolutely no punishment. And a warning this story contains disturbing images. Featured in the report are: Patty Mark from Animal Liberation Victoria, The ALV Openrescue team, Peter Singer, Claire Hughes from Choice, John Kaye from New South Wales Greens, Tony Coote from Mulloon Creek Natural Farms, James Kellaway from Egg Corporation, Graeme Samuel from Australian Competition and Consumer Commission (ACCC). Companies mentioned: Parkhurst Farms, The Baiada group and KFC. Link for the Animal Liberation Victoria Openrescue investigation of Parkhurst Farms: www.alv.org.au The Interview with Jonathan Safran Foer mentioned in this video: part 1 www.youtube.com part 2 www.youtube.com


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