The Fun Theory - Fish Fun
Water conservation is tricky. Signs and shocking statistics do little to change behavior. Enter FUN. Imagine a virtual fish tank behind the water faucet. The water level is connected to how much water is being used. If you leave the water running while brushing your teeth or lathering your hands, the water level lowers. You need to be smart about how much water you use so you leave water for the fish to live. The water slowly refills as the faucet is off. This fun and memorable connection will remind people to conserve water wherever they are, not just while in front of the animation!
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